2012 Benelli Century Racer 1130 Preview
Benelli reboots after their 100th year centenary in 2011 to take on the market with even greater resolve. The goals have been stated clearly: supreme product quality, an updated, more polished range, production in Italy but with marketing processes throughout the world. With all this, 2012 is sure to be a banner year with union of the existing production organization in view of the gradual introduction of brand new models that will top off Benelli’s offer and complete the manufacturer’s relaunch started five years ago following the acquisition by QJ.
Quality takes first priority: the huge task of testing, developing and fine-tuning the entire 2012 range has permissible to achieve the highest standards on the market and guarantee the Benelli buyer consistency, optimized fuel consumption and meticulous bike construction. And that naturally includes the joy of riding a Benelli, which is the unique, essential trait of every motorbike that comes off the assembly line of the Pesaro plant.
The TNT range’s quality and steadfastness is on the growth, a painstaking process of optimization that sees these models setting the standard in their corresponding categories. Slight aesthetic amendments and new colors will make the range even more appealing for even the craftiest motorcyclists, who will escalate the chassis structures and the unique character of the Benelli three-cylinder engine.
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